|
| |
|
|
Business Plan for Foundation of Store
Urbanská, Barbora ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis focuses on the business plan for setting up a pralines-shop in Pardubice. In the first part there are stated the theoretical foundations of the business plan. The developed business plan is based on market analysis and marketing research. It also includes a marketing plan, an implementation plan and a financial plan for following years of business. In conclusion, the busines plan is evaluated by return methods.
|
|
|
Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
|
|
| |
|
| |
|
|
Information System Assessment and Proposal of ICT Modification
Trinh, Ngoc Minh ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The thesis‘ topic is “Assessment of the company's information system and proposal of changes.” The thesis deals with the information system of Brno-based company Sneakergallery s.r.o., that sells clothing, footwear and offers commission sales services. The thesis is concluded by a proposal of changes for the insufficiencies pointed out in the analysis, improving the functionality of the company’s information system.
|
|
|
Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
|
|
| |
|
| |
|
| |
guest ::
